For the first time in more than 15 years, Abercrombie & Fitch is launching a new store format for its namesake banner.
The store will open on Friday, Feb. 17, at Polaris Fashion Mall in Columbus, Ohio. Designed by MJ Sagan Architecture, which was also involved in the creation of the company`s New Albany headquarters, the prototype`s look and feel is in line with the brand`s recent evolution to a more inclusive and welcoming positioning.
The 4,860-sq.-ft. store, the first of seven that will be built this year, was designed with the best customer experience in mind, and to encourage the discovery of the brand`s new collections, the company said. VIEW MORE