How do you keep a retail identity consistent when every location is different?

How do you keep a retail identity consistent when every location is different?

We asked SANTINI PROJECT S.R.L. Unipersonale, one of the Premium Vendors in the 4URSPACE Global Vendor Marketplace, to share their perspective on what makes signage

Google Opens Its First Retail Store in New York
Google Opens Its First Retail Store in New York

Made By Google Google opens its first Brick & Mortar location in New York today in the heart of SoHo.     Google opens its

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Poliform launches a new mono-brand showroom in New York.
Poliform launches a new mono-brand showroom in New York.

I had the pleasure to attend the opening party for the new Poliform showroom – which just opened at 112 Madison Avenue, New York –

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This company provides you with complete in-store media solutions!
This company provides you with complete in-store media solutions!

In-store media solutions – including Audio, Video, LED Screens and Video Walls – have been rapidly growing as an important detail in many retail stores.

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Is Your Brand Ready to Open a Retail Store in New York?
Is Your Brand Ready to Open a Retail Store in New York?

There’s no denying New York City’s place in the pantheon of great cities for retail. It is the largest retail city in the United States,

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To Follow or Not to Follow: Trends in Retail Design
To Follow or Not to Follow: Trends in Retail Design

Picking the right design for your retail store is just as important as picking the name of your company. The design of the store has

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4URSPACE is Improving User Experience
4URSPACE is Improving User Experience

We made research easier, quicker and more powerful. Retailers are now able to search for a vendor simply by typing a state, city, mall or

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Retail Projects: Multi-Use vs. Single-Use
Retail Projects: Multi-Use vs. Single-Use

Retail real estate is becoming a blend of mixed uses; travel to any major metropolitan city and you’ll find retail projects that have put retail

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Vendor Management is All About Relationships
Vendor Management is All About Relationships

Gone are the days of being the “Vendor Overlord,” where you hovered over their comings and goings like a hawk ensuring they maintain their contracted

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Is the Franchise Model Finally Running Out of Steam?
Is the Franchise Model Finally Running Out of Steam?

In 1954, a milkshake mixer salesman named Ray Kroc drove into San Bernardino California and signed a deal with the McDonald brothers to franchise their

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Serving the High-End Market: the Missing Link in Sales
Serving the High-End Market: the Missing Link in Sales

If you’re selling to the high-end customer, you want to make sure that you have integrated the “high-end focus” all the way through your business

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